- cursed with too much intelligence or
- bored out of your wits!
Wednesday, August 28, 2013
Curiosity
Saturday, April 6, 2013
Popularity
Saturday, January 26, 2013
10 things about the 5 steps to make 3 points in 1 story.
That is probably my longest post title yet. But its easy to read. Why? - its because you find a lot of numbers in it.
Our brain processes words better if they are in the form of lists or points. It helps us remember what we read. Readers get a sense of accomplishment if they remember what they read - else it feels like a futile exercise.
You have a staircase in front of you. Right beside it, is an ascending slope. Both begin at point A and end at point B. If you want to enjoy and appreciate the journey, rather than the destination, you would choose the staircase. You know beforehand how many steps it would take to reach point B and at every instant, you are aware of which step you are on.
Let me give you 5 ways to understand what I just said:
1. Your brain understand crisp points better than long sentences.
2. If you remember what you read, you appreciate the reading process.
3. A good read is a well-written flight of stairs.
4. My three paragraphs are in the three crisp points above. You now remember the flow of my story.
5. You know I'm going to conclude here because you are aware I said "5 points" in the beginning.
Ofcourse, such lists are easy to remember only if the number of points are < than the number of fingers you've got! Its the best way to summarise and emphasise the important messages in your story. Also remember that people are afraid of long sentences - they fear that it would put them to sleep! And more often than not, it doesZzzz...
So basically I'm saying - Bullet, number or star your short and crisp messages because...
Packaging is as important as content!
Tuesday, January 1, 2013
Konfused Kolkata
The name. Drape a red and white saree around 'Calcutta' and stuff its mouth with a few roshogullas - you'll end up with 'Kolkata'. Here both names are quite commonly used.
The bridges. Our dear Bongs love the concept of bridges. You'll find two Howrah's along the Hooghli river. Although they've been christened differently, popularly they are referred to as the Old Howrah and the New Howrah.
The city. Time travelling exists in Kolkata. In a few sectors, if you aren't paying much attention to detail, you'll feel like you've travelled from the 1920s to the 21st century. There is such a drastic difference between Old Kolkata and New Kolkata. The older version of the city has elements of the colonial era, but the British aren't here to maintain it and neither did they teach us how to. Hence, you might find it noisy and dirty.
The buses. Public transport in this city is quite colourful. All the taxis here are yellow. But the buses? You'll find a few buses in red, a few in green and a few in blue. The Govt was too confused to limit the buses to one colour.
The weather. In winter, the sun sets around 4.30 pm. I agree that this is due to India's decision to standardise time in the country, but this causes a lot of visual confusion. The city is completely dark before the clock strikes 5.15 pm.
The people. Here i'm only talking about the people on the roads. Drivers of trucks/buses/taxis/cars are quite restless and confused - the roads become one-way/two-way based on the time of day. Pedestrians are quite confused - the signals fluctuate and are quite misleading. Most others seem like they are on a race against time. They want to reach some place urgently, but they don't really know where they want to go.
This konfusion is quite kontagious. If you're kaught in the middle of it, without intending to, you know you're in Kolkata.